GROK | Hyatt Centric Goa
GROK | Hyatt Centric Goa
About
Hyatt Centric, Goa - wanted to launch a new restaurant within its premises. We named it GROK, since it summarizes the entire concept of the restaurant in one word.

GROK is defined as, “To understand something intuitively or by empathy. When an observer groks something, he becomes one with the observed.” The restaurant is not defined by any particular cuisine, it groks several global cooking styles into one dining experience. Local Goan towns are made to grok spirits, resulting in refreshing cocktails; and several other experiences like these made up GROK.

Image
Visual Identity.
Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (through text or design); making the term memorable.
 
Visual Pillars.
  • Fresh
  • Flexible
  • Young at heart
  • Approachable luxury
  • Contemporary meets tradition
 
GROK Posters.

Since the term GROK also means to merge/blend, each poster GROKs two or more interpretations.

Image
Image
Image
Image
Image
GROK Food Menu | Unwind.

Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (through text or design); making the term memorable.

Image
Image
Image
Image
Image
GROK Food Menu | Unwind.

Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (through text or design); making the term memorable.

Image
Image
Image
Image
Image
Image
Stationery.

Since the term ‘GROK’ seamlessly defines the restaurant, we used the definition itself as an inspiration for the identity. Every piece of communication subtly reminds the viewer of GROK (through text or design); making the term memorable.

Image
Image
Image
Image
Image